From Ideas to Impact: How the Triple Helix Drives Marketing Innovation in IT in Tanzania

From Ideas to Impact: How the Triple Helix Drives Marketing Innovation in IT in Tanzania

  IJRES-book-cover  International Journal of Recent Engineering Science (IJRES)          
  
© 2024 by IJRES Journal
Volume-11 Issue-6
Year of Publication : 2024
Authors : Lusekelo Kibona
DOI : 10.14445/23497157/IJRES-V11I6P111

How to Cite?

Lusekelo Kibona, "From Ideas to Impact: How the Triple Helix Drives Marketing Innovation in IT in Tanzania," International Journal of Recent Engineering Science, vol. 11, no. 6, pp. 122-141, 2024. Crossref, https://doi.org/10.14445/23497157/IJRES-V11I6P111

Abstract
The study examined how collaboration between universities, industries, and government (the Triple Helix model) fosters marketing innovations in the Information Technology (IT) sector. Utilizing a sample size of 540 respondents from various sectors, the research explored key indicators such as collaboration dynamics, innovation output, knowledge transfer, and the impact of these innovations on marketing performance. The findings revealed that strong partnerships led to significant improvements in competitive advantage, market reach, and sales growth, while challenges in implementation and government support were noted as limiting factors. The study concluded that the success of marketing innovations through the Triple Helix model depends on effective collaboration, tailored knowledge transfer, and strategic implementation. Recommendations include enhancing collaborative networks, improving knowledge transfer, and ensuring government policies facilitate innovation adoption. This research highlights the potential of the Triple Helix model to drive long-term growth and competitiveness in the IT marketing landscape.

Keywords
Triple helix model, Marketing innovation, Information Technology (IT) Sector, Collaboration dynamics, Knowledge transfer, Competitive advantage, University-industry-government partnerships, Innovation output, Market reach, Customer engagement.

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