Social Media Marketing: A Digital Frontier in Iringa Municipal
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International Journal of Recent Engineering Science (IJRES) |  |
| © 2024 by IJRES Journal | ||
| Volume-11 Issue-5 |
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| Year of Publication : 2024 | ||
| Authors : Lusekelo Kibona |
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| DOI : 10.14445/23497157/IJRES-V11I5P107 |
How to Cite?
Lusekelo Kibona, "Social Media Marketing: A Digital Frontier in Iringa Municipal," International Journal of Recent Engineering Science, vol. 11, no. 5, pp. 59-79, 2024. Crossref, https://doi.org/10.14445/23497157/IJRES-V11I5P107
Abstract
This study examined the evolving landscape of social media marketing and its impact on contemporary business strategies. The research focused on understanding how various social media platforms are utilized for marketing, the effectiveness of different strategies, and the challenges faced by businesses. Data was collected from 100 respondents through structured interviews and surveys, analyzing key indicators such as social media platform usage, content creation, engagement, advertising, and analytics. The findings revealed that while social media marketing had a significant impact on customer engagement and brand visibility, businesses encountered challenges related to high costs, technical issues, and the need for skilled personnel. The study also highlighted the importance of adapting to algorithm changes and emerging trends while addressing ethical considerations. The results underline the need for businesses to adopt a holistic approach to social media marketing, incorporating effective strategies and addressing operational challenges to leverage the full potential of digital platforms.
Keywords
Social Media Marketing, Platform Utilization, Content Creation, Engagement Metrics, Paid Advertising, Analytics Tools, Marketing Challenges, Algorithm Changes.
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