Review of Search Engine Optimization

  IJETT-book-cover  International Journal of Recent Engineering Science (IJRES)          
© 2020 by IJRES Journal
Volume-7 Issue-3
Year of Publication : 2020
Authors : Pooja V Raikar, Supreeta Anand Byatnal, Tejaswini T N, Ms. Rajeshwari K


MLA Style: Pooja V Raikar, Supreeta Anand Byatnal, Tejaswini T N, Ms. Rajeshwari K  "Review of Search Engine Optimization" International Journal of Recent Engineering Science 7.3(2020):30-35. 

APA Style: Pooja V Raikar, Supreeta Anand Byatnal, Tejaswini T N, Ms. Rajeshwari K. Review of Search Engine Optimization  International Journal of Recent Engineering Science, 7(3),30-35.

The internet is one of the most potent weapons presents. If made fair use of what it has to offer, the results are compelling and efficient. Search engines, which are the most used software system on the internet, helps the users in obtaining the web pages as results based on their requirements. Every website owner aspires for his/her page to be on the top with the highest ranking and hence be displayed first to the users. This is achieved by a process called Search Engine Optimization. This will help improve the business by diverting the traffic towards their web page and thereby gives an upper hand over the competitors. Some various techniques and methods are utilized to perform this optimization. It is crucial to analyze the different ranking algorithms too, which are used by different Web Search Engines to rank the web pages while displaying the results to the users. Since it is observed that a user hardly opens the web pages that are on page 2 or above in the results page, it is imperative to understand how this ranking is calculated. This paper reviews different papers that assess search engines’ optimization and describe different types and methods in the process.

[1] “Search Engine for the Internet of Things: Lessons from Web Search, Vision, and Opportunities”- Fan Liang, Cheng Qian, William Grant Hatcher, Wei Yu, IEEE 2019
[2] “Survey on Search Engine Optimization Tools Techniques” - Prashant Ankalkoti, Imperial Journal of Interdisciplinary Research (IJIR) 2017
[3] “Investigating Search Engine Optimization Techniques for Effective Ranking: A Case Study of an Educational Site”- Samedin Krrabaj, Fesal Baxhaku, Dukagjin Sadrijaj, 2017 6th Mediterranean Conference on Embedded Computing
[4] “Implementation of Search Engine Optimization Through White Hat Techniques”- Mayank Kumar Mittal, Neha Kirar, Jasraj Meena, 2018 International Conference on Advances in Computing, Communication Control, and Networking
[5] “Search Engine Optimization Technique Importance”- Prof.Amruta Vikas Patil, Prof. Vikas Madhukar Patil, 2018 IEEE Global Conference on Wireless Computing and Networking
[6] “A Study on Tactics for College Website at Search Engine Optimization”- Wang Bin, Gao Bingyun, Liu Peishun, Li Xiaoqing, 2018 IEEE 3rd International Conference on Big Data Analysis
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[9] “Semantic Core Parsing in Search Engine Optimization Process”- Oleh Lehkyy, Irena Pidhurska, Taras Haida, IEEE 2019
[10] “Energy-Efficient TCAM Search Engine Design Using PriorityDecision in Memory Technology”- Hsiang-Jen Tsai, Keng-Hao Yang, Yin-Chi Peng, Chien-Chen Lin, Ya-Han Tsao, MengFan Chang, Tien-Fu Chen, IEEE 2017
[11] “SMPKR:Search Engine for Internet of Things”- Jine Tang, Zhangbing Zhou, Lei Shu, Gerhard Hancke, IEEE 2019
[12] “Comparative Study of Syntactic Search Engine and Semantic Search Engine: A Survey” - AC Santha Sheela, Dr.C.Jayakumar, IEEE 2019
[13] “Search Engine Optimization to Enhance User Interaction” – Joyce Yoseph Lemos, Abhijiti R.Joshi, IEEE 2017
[14] “Optimized Technique for Ranking Webpage on Search Engine Optimization”- Ankita Tiwari, Sushil Chaturvedi, IEEE 2018
[15] “Analyze the Digital Marketing Techniques in Search Engine Optimization”-N. Nithya Assistant Professor, Department of Management Studies, AJK College of Arts and Science, Coimbatore, IJRAR 2018
[16] Sonali Pawar "Text based Semantic information predictions using user behavior", International Journal of Engineering Trends and Technology (IJETT), V45(10),521-523 March 2017.

SERP, Query Dependent (QD), PR (Page Rank), Query Log, Meta Tag, Priority Encoder